AdFicient is Google Qualified
What Is Pay Per Click Advertising?
How Does Pay Per Click Advertising Work?
In order to have a successful PPC advertising campaign, you need to make sure your account is running smoothly and efficiently. You need to optimize your keywords and bids constantly by dropping low-performing keywords and promoting higher-performing keywords. If you are not sure how to do any of this, a good pay per click advertising agency like AdFicient can help. Don’t rush into anything as you can quickly find yourself out of a lot of money with no results to show for it. Below are the general steps we use in developing a PPC campaign.
Define Your Goals
Before getting too deep into your campaign to the point of no return, you should sit down and define your business goals. If you do not have goals, your PPC campaign will inevitably fail. You need to know what your goals are, what your users should achieve, and how it will affect your business.
Define Your Target Audience
This is a very important step that you cannot ignore. If you’re showing your ads to a wrong audience you may as well be throwing money down the drain. You need to decide who your target audience is and everything else about them such as:
- Who they are?
- Where they live?
- Why do they need my product or service?
Create a Campaign Structure
Once you have decided which keywords are appropriate to target, you can start grouping them into ad groups. There are no definitive rules as to how to structure your ad groups, but keep in mind that it has to be logical and organized.
Write Ad Copy
Create a Landing Page
Manage Your Bids
What We Do
AdFicient is a PPC advertising company that has over a decade of experience providing pay per click advertising services. Advertising is only effective if it’s generating revenue, that is why we work hard to give our clients the highest possible ROI through their campaigns. We want to make sure you have the lowest cost per click (CPC) possible.
We oversee all things such as:
- Keyword research
- Bid adjustments
- Landing page optimization
- A/B split testing
- Call tracking
Give us a chance to help you manage your PPC campaign effectively and cost-efficiently. Try our risk-free 15 day trial on any of our PPC advertising services.